#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments

Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery.  In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Everhem addresses them through thorough guides and customer support. Haley also shares insights on Everhem's dual business mode—how they serve both interior designers and regular consumers, and how they adapt their offerings to meet the unique needs of each customer segment. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Window Treatment Market Landscape 2. Everhem's Niche and Positioning 3. Interior Design Trends and Forecasting 4. Challenges in Custom Window Treatments 5. Business Operations and Customer Service 6. Designer and Consumer Experience 7. Initial Business Journey and Growth 8. COVID-19 Impact and Market Response Timestamps 00:00 Haley Weidenbaum’s background in interior design 4:00 From doing interior design to starting Everhem 07:51 COVID and the home industry boom 08:40 Importance of providing exceptional customer service 13:45 Everhem as the one-stop shop for window treatment 19:01 Catering to regular consumers and trade partners 24:15 Prioritizing key markets, managing expectations strategically 27:34 Window treatment industry and where Everhem fits 34:19 Using trends to forecast supply chain & manufacturing 37:42 Logistics, packaging, unboxing experience 40:02 Next step for Everhem: building authentic relationships Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on: DTCetc - all our favorite brands on the internet Olivea - the extra virgin olive oil & hydroxytyrosol supplement Castmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates! DTCPod Instagram DTCPod Twitter DTCPod TikTok   Haley Weidenbaum - Co-Founder and CEO of Everhem Blaine Bolus - Co-Founder of Castmagic Ramon Berrios - Co-Founder of Castmagic