#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space. In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Ad Platform Differences 2. Google Ads Keyword Strategy 3. Algorithmic Learning Period in Google Ads 4. Budgeting for Google Ads 5. Google Ads Bidding Strategy 6. Testing and Scaling Google Ads Campaigns 7. Google Ads Placement Strategy 8. Google Ads for YouTube 9. Google Ads Campaign Optimization Timestamps 00:00 Shri Kanase’s boutique marketing agency 03:51 Fundamentals of Google Ads 07:35 Launching a Google Ads campaign for the first time 10:43 How to do keyword research for Google Ads 13:55 Google Ads budget and bidding strategy  19:01 How and when to reward or punish Google algorithm 21:10 Best practices for Google Ads placement 22:45 Creating effective Google Ads creatives 24:49 Tips for running Google Ads campaign on Youtube 26:51 Feed-only approach to Performance Max campaigns 29:52 TPS approach: testing, profitability, scaling 34:46 How to win with Google Ads in 2024 Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on: DTCetc - all our favorite brands on the internet Olivea - the extra virgin olive oil & hydroxytyrosol supplement Castmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates! DTCPod Instagram DTCPod Twitter DTCPod TikTok   Shri Kanase - Founder & CEO at Yoru Marketing Blaine Bolus - Co-Founder of Castmagic Ramon Berrios - Co-Founder of Castmagic