#341 - Amazon DSP Advertising: What Every Brand Needs to Know

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Amazon DSP Overview 2. Budgeting for Amazon DSP 3. Amazon DSP Strategy 4. Tips for Amazon Success 5. Amazon Product Differentiation 6. Amazon Trends and Outlook Timestamps 00:00 Sam Lee’s background in Amazon DSP 03:38 What is Amazon DSP 05:24 Where Amazon DSP ads show up 06:24 Getting started with Amazon DSP advertising 08:17 Product-based Amazon DSP strategies 09:21 How Amazon DSP ads boost conversion rates 11:24 Leveraging Amazon’s first-party data through DSP 15:28 Creatives for Amazon DSP ads 17:04 Amazon DSP as part of the overall marketing strategy 20:19 Creating an Amazon strategy for a brand 22:11 Characteristics of brands that do well on Amazon 24:22 Amazon product trends in 2024 26:13 Amazon’s future, importance of holistic marketing Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on: DTCetc - all our favorite brands on the internet Olivea - the extra virgin olive oil & hydroxytyrosol supplement Castmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates! DTCPod Instagram DTCPod Twitter DTCPod TikTok   Sam Lee - Vice-President of Amazon DSP at Trivium Blaine Bolus - Co-Founder of Castmagic Ramon Berrios - Co-Founder of Castmagic