329 - The Best Marketing Process - with Andy Culligan

EPISODE SUMMARY In a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years.  Andy’s story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing process can change your business. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 329, “The Best Marketing Process - with Andy Culligan” Guest: Andy Culligan, Founder of andyculligan.com Host: Matt Wolach, a top B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Common Pitfalls in SaaS MarketingThe Art of Sales and Marketing AlignmentScaling a SaaS Business Successfully: The Key Strategies EPISODE HIGHLIGHTS A Serendipitous Start to a New Career PathThe Value of Fractional Leadership TOP QUOTES Andy Culligan [03:22] "Fractional executives are becoming more popular in the SaaS space because they offer high-level experience without the long-term commitment of a full-time hire." [08:15] "SaaS marketing is uniquely exciting because it"s all about scalability and leveraging data to drive growth." [08:45] "Sales and marketing alignment is crucial. When these teams work together, they create a powerful engine for growth." Matt Wolach [13:31] "If you’re looking to scale your marketing efforts, it’s essential to focus on building a repeatable and scalable process." [18:30] "Having a clear marketing plan isn’t just about setting goals; it’s about knowing what success looks like and having the right metrics in place to measure it." LEARN MORE To learn more about Andy Culligan, visit: https://andyculligan.com/ You can also find Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/  Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram