326. Reinventing Beef: Justin Pettit on Santa Carota’s Carrot-Finished Cattle

How does carrot-finished beef set a new standard for flavor and sustainability? In this episode, we’re joined by Justin Pettit, third-generation rancher and co-founder of Santa Carota Beef—the only grass-fed, carrot-finished beef on the market. By finishing cattle on a 95% carrot-based diet, Justin has crafted a nutrient-rich, flavorful beef that’s earned praise from top chefs like Wolfgang Puck and Gordon Ramsay. Tune in to hear how Justin is redefining high-quality beef with a focus on sustainability, nutrition, and exceptional taste!   Episode Highlights: Ranching Roots: How did Santa Carota Beef get started? [1:45] Nutrient Profile: What makes carrot-finished beef different? [7:33] Life Cycle: What is the journey of Santa Carota’s cattle? [9:56] Availability: How can customers get their hands on this unique beef? [15:05] Future Plans: What’s next for Santa Carota Beef? [18:14] Team and Operations: How big is the Santa Carota team? [23:15] Farm Life: What’s Justin’s favorite part of ranching? [29:02] Don't miss this episode on how a family ranching tradition evolved into a game-changing approach to beef production!   About the Guest: Justin Pettit is a third-generation cattle rancher and the visionary co-founder of Santa Carota Beef. Raised in a ranching family, Justin has always been passionate about sustainable livestock management and producing the highest-quality beef possible. His innovative carrot-finished beef has earned national recognition in The New York Times and Food & Wine, setting a new standard for flavor, nutrition, and environmental responsibility. Justin lives in Dallas, Texas, with his wife and three children, balancing family life with his mission to bring healthier, more sustainable beef to consumers across the country.   📲 Connect with Santa Carota Beef: 🌎 Website: Santa Carota 📷 Instagram: Follow @santacarotabeef  👍 Facebook: Like Santa Carota Beef   The Thriving Farmer Podcast would like to thank our sponsor, GRIPP.  Got lots of people, places and things to track? Gripp is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at www.gripp.ag/pricing with the code THRIVEIN25  👉 Try out Gripp today!