324: Chelsea Kowalski - The Creative Force Behind @lakenormanexploring & @followourcompass

In this episode of The Best of LKN, Jeff Hamm chats with Chelsea Kowalski, the creative force behind two standout Instagram accounts: @LakeNormanExploring and @FollowOurCompass.  Chelsea shares how she transitioned from a career in accounting to content creation, her journey into social media management, and the growth of her local and travel brands. Topics Covered:Chelsea’s move from upstate NY to Lake Norman The evolution from wedding videographer to full-time content creator Growing @LakeNormanExploring from food-focused to full lifestyle Behind the scenes of her travel account, @FollowOurCompass (72K+ followers) Working with brands like Sandals Resorts and local Lake Norman businesses Social media strategy tips for small businesses Favorite tools: iPhone, drone, CapCut, Instagram SEO Building community through content and collaborations The power of providing value and information in your posts Local Businesses Mentioned:King Canary Brewing Co. Palm Berries Carolina Destinations Sully Steamer’s Connect with Chelsea:Instagram: @LakeNormanExploring | @FollowOurCompass Email: lakenormanfood@gmail.com --------------------------------------------------------------------------------------- Lake Norman’s #1 Podcast & Email Newsletter The Best of LKN https://thebestoflkn.com/ Hosted by: Jeff Hamm Elevate Land & Realty Charlotte | Lake Norman | High Country https://lknreal.com/ Support the show