318 - Allison Ellsworth, Poppi: Secrets to Building the Best-Selling Soda Brand

“Understanding through growth, how to have that balance, and to be yourself has been a really big learning for me as an entrepreneur.”  Allison Ellsworth is the co-founder and chief brand officer of Poppi, a revolutionary soda brand that you've probably seen in every store. Allison created Poppi in her kitchen by combining apple cider vinegar with refreshing flavors. After gaining national attention on Shark Tank and then rebranding, Allison has propelled Poppi to become a top-selling beverage. Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs. Tune in and hear how Allison's health journey inspired Poppi's creation, trying to achieve work-life balance, and the importance of authentic social media content.  We talked about: The Shark Tank experience (05:33) Creating a stronger brand through rebranding (08:42) Going viral on TikTok and social media (11:00) Building a strong community and culture (20:03) Finding work-life balance (24:56) Connect with Allison: @AllisonEllsworth on IG Drink Poppi Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.