315. Farm Marketing & Self-Sufficiency: Marjory Wildcraft's Digital Strategy

What does it take to inspire a movement toward homegrown food while mastering digital marketing? In this episode, Michael chats with Marjory Wildcraft, founder of The Grow Network. Marjory shares her journey from engineering to homesteading, driven by the need for local food production. She discusses the power of backyard food production for financial and nutritional independence, along with key marketing strategies for reaching your audience, understanding customer psychology, and expanding your reach. Whether you're a seasoned farmer or new to gardening, Marjory’s insights are a must-listen! Episode Highlights: Backyard Food Production: Why is growing food at home important for self-sufficiency? [9:02] Digital Marketing for Farmers: How can farmers effectively use online marketing to reach their audience? [14:10] Understanding Customer Psychology: How does Marjory use customer psychology to improve her marketing? [24:59] Effective Marketing Strategies: What tips does Marjory have for farmers looking to build a digital presence? [34:05] Simplifying Food Production: What advice does Marjory have for beginners growing their own food? [49:15] Building Trust with Your Audience: Why is trust crucial in marketing and growing a food business? [32:36] Here is the link for the website Marjory and Michael discuss during the episode: http://www.backyardfoodsystem.com/ Don’t miss this inspiring conversation with Marjory Wildcraft as she shares her mission to make homegrown food accessible to everyone and how you can be part of the movement.   About the Guest: Marjory Wildcraft is the founder of The Grow Network and a global advocate for homegrown food. She’s been featured by National Geographic and has inspired hundreds of thousands to embrace self-sufficiency. Marjory’s work has won Reuter’s Food Sustainability Media Award and she is the author of the best-selling book The Grow System: The Essential Guide to Modern Self-Sufficient Living. Through her platform, Marjory teaches people how to grow their own food, make medicine, and live off the land. Connect with Marjory: Website: The Grow Network Instagram: Follow MarjoryWildcraft Facebook: Like The Grow Network   The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with Harvest Hosts, a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit Harvest Hosts today. 👉🏼  Learn more about becoming a Host Location today!