313. Growing Agritourism: Regan Joehl on Crafting Family Farm Experiences

How can a family farm balance tradition, innovation, and community connections? In this episode, Michael chats with Regan Joehl, owner of Greene Fields Farm in Greenfield, Illinois. Regan, a fourth-generation farmer, has transformed his family’s 30-acre farm into a thriving seasonal destination for thousands of visitors each fall. From pumpkins and gourds to apple picking and premium mums, Greene Fields Farm offers an unforgettable experience while fostering a deeper connection to the land. Tune in as Regan shares insights on crop management, marketing strategies, and creating a farm environment that keeps customers coming back year after year. Episode Highlights: A Family Farm Legacy: How did Greene Fields Farm begin? [1:24] Diversification Decisions: Why did they start raising pigs? [11:15] Mum Production Tips: What size pots do they use for their mums? [15:26] Land Management: What kind of land and acreage are they working with? [21:39] Marketing Success: How does Greene Fields market their farm? [26:06] The Farm Team: What does the Greene Fields team look like? [30:56] Navigating Regulations: What challenges have they faced with government policies? [41:57] Don’t miss Regan’s expert insights into creating a thriving farm business that combines tradition, family values, and innovative practices.   About the Guest: Regan Joehl is a fourth-generation farmer and owner of Greene Fields Farm in Greenfield, Illinois. What began as a small pumpkin patch in 2016 has grown into a 30-acre farm that welcomes over 30,000 visitors each fall. Regan, his wife Christie, and their six children grow a variety of pumpkins, gourds, squash, premium mums, and apples, all while running a bustling seasonal farmstand. Dedicated to reconnecting families with the land, Greene Fields Farm has become a beloved destination for those seeking a slice of rural life. Connect with Green Fields Farm: Website: Greene Fields Farm Facebook: Like Greene Fields Farm Instagram: Follow Greene Fields Farm The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with Harvest Hosts, a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit Harvest Hosts today. 👉🏼  Learn more about becoming a Host Location today!