312: Why You Don't Need More Leads (Do This Instead)

Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution. We explore: The Burnout of Always ChasingWhy relentless networking can drain your time and energyThe hidden costs of depending on a salesperson to replicate your passionHow inconsistent follow-up causes valuable connections to slip through the cracks The Power of NurturingWhy your best salesperson will always be youHow email marketing bridges the gap between networking events and lasting relationshipsThe difference between one-to-one meetings and building relationships at scale Making Email Marketing Work for YouThe importance of writing like you’re talking to one person—your ideal clientHow consistency (weekly or bi-weekly emails) keeps you top of mindUsing stories, examples, and even AI to make the writing process easierWhy “B+ work” and consistency beat waiting for perfection every time Key Takeaways for Business OwnersGreat relationships beat relentless hustle—every single daySystems will always outperform people when it comes to consistencyEmail marketing is not automation—it’s relationship building at scaleStaying visible and top of mind means being the first call when clients are ready Whether you’re an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business. Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here