311: How to Avoid Wasteful Marketing Spend - with Eric Dodds

EPISODE SUMMARY Success hinges on more than just having a great product. It"s about understanding your market, effectively communicating your value proposition, and aligning internal teams toward a common goal. This week’s Scale Your SaaS episode focuses on avoiding wasteful marketing spend. With host and B2B SaaS Sales Coach Matt Wolach, head of product marketing at Rudderstack Eric Dodds share his insights into the world of product marketing and how it plays a pivotal role in the growth and success of SaaS companies. Check it out:  PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 311, “How to Avoid Wasteful Marketing Spend - with Eric Dodds” Guest: Eric Dodds, Head of Product Marketing at Rudderstack Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Understanding Product MarketingIdentity Resolution: Unlocking Customer InsightsCollaborating Effectively with Data Teams EPISODE HIGHLIGHTSThe Role of Product Marketing in Company GrowthKey Takeaways for Software Leaders TOP QUOTES Eric Dodds [07:11] "Product marketers act as the bridge between product development and sales, ensuring that the value proposition is clearly communicated and understood throughout the organization." [10:52] "One of the key challenges in SaaS marketing is identity resolution — piecing together the fragmented data from various sources to gain a complete view of the customer journey." [21:52] "Start small and focus on quick wins to build momentum and drive continuous improvement." Matt Wolach [09:56] "By aligning around clear goals and metrics, teams can work together to optimize performance and drive growth." LEARN MORE To learn more about Rudder Stack, visit: https://www.rudderstack.com/  You can also find Eric Dodds on LinkedIn: https://www.linkedin.com/in/ericdodds/  For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com. Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/  Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram