306: Interview with Vice President of Practice Intel at Dental Advocacy Group, Cynthia Roberts

As Vice President of Practice Intel at Dental Advocacy Group (DAG), Cynthia bring over 20 years of experience in the dental industry, helping practices maximize revenue, optimize insurance reimbursements, and implement strategic growth initiatives. Before joining DAG, Cynthia spent years as a dental consultant, working directly with practices ranging from solo practitioners and multi-doctor offices to large DSOs. This hands-on experience has given her a unique vantage point—she understands the challenges and opportunities that come with each type of practice model. Whether it’s navigating insurance complexities, fine-tuning operational efficiencies, or transitioning to a fee-for-service model, she’s seen firsthand what works and what doesn’t. At DAG, her focus is on helping dentists take control of their profitability by negotiating better PPO contracts, improving fee schedules, and ensuring that insurance participation aligns with their long-term business goals. She is also leading the charge with Practice Intel, an innovative KPI analytics platform that gives dental teams real-time insights to drive smarter, more profitable decisions. Beyond her professional work, Cynthia is a wife, mother, and proud new grandmother—so she understands the importance of work-life balance and building a business that supports your life, not the other way around. Her passion is helping dentists thrive, not just in their practices, but in their personal lives as well.