#298 Jen Oliver from Aurion: How We Helped a Supplement Brand Move Beyond Discounts

Hey Budai Nation, welcome back to The Ecom Show! I’m Daniel Budai, your host, and every week I sit down with ecommerce entrepreneurs, marketers, and agency pros to unpack the winning strategies behind successful online brands. If you're finding value here, please subscribe and share this episode with at least one friend. We don’t run ads—our growth is 100% organic, and your support means the world. In today’s episode, I sat down with Jen Oliver from Aurion, one of our trusted partner agencies. Together, we’ve been working on Vegetology, a UK-based plant-based supplement brand, to level up their email marketing and retention strategy. Like many scaling e-commerce brands, Vegetology was heavily reliant on discounts—specifically a 3-for-2 model—to drive sales. It worked… until it didn’t. In this conversation, Jen and I talk about how we helped the brand escape the discount trap and transition toward a more sustainable, conversion-focused strategy. That meant: 👉Better customer segmentation 👉Value-driven content 👉Smarter email flows 👉And a real focus on customer lifetime value (LTV) instead of short-term wins You’ll also hear the full backstory of how this partnership came together, the challenges we faced, and how our combined approach led to lasting growth—without racing to the lowest price. 🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update!  📌Resources and Downloads: 💌 Top 100 Email Templates – https://thebudaimedia.com/top100-emails/ 🌐Visit Aurion’s website:https://auriondigital.com/ If your e-commerce store is making $100K+/month, here’s an offer you can’t refuse: A free 1:1 strategy call where I’ll audit your entire e-commerce setup—from Google Ads and email marketing to your website and conversion funnels—to help you scale faster. (Because what kind of a marketer would I be, if I didn’t have a killer offer myself 😉)  https://calendly.com/budaimedia/strategy-call-with-daniel Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it! https://www.thebudaimedia.com/top100-emails Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Click on the link below to learn more about us: https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast Thanks for tuning in! Hosted on Acast. See acast.com/privacy for more information.