296: The Purpose Story with Marshall Lockton

What’s your purpose story? On this episode, Nikki is joined by Marshall Lockton, entrepreneur and Partner of Knight Agency, takes us on a journey from his family’s business at Lockton Companies to his passion for purpose-driven leadership. Marshall shares how crafting meaningful stories fuels performance, builds connection, and brings purpose to life. 🎙️Also, Marshall tees up the launch of his new podcast, The Third Layer, where he gets to share these stories with people from all over!🎉 Get ready for insights on vulnerability, navigating life’s seasons, and sparking a culture that thrives. Don’t miss this one—it’s packed with heart, purpose, and practical tips!   Additional Resources: Connect with Marshall on LinkedIn Listen to The Third Layer Learn more about Knight Agency Take the SKOR Snapshot Connect with Nikki on LinkedIn  Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Purpose Stories Drive Performance: Personal and organizational purpose stories capture the unique essence and inspire people to do their best work. Crucible Moments Are Transformative: Major challenges often clarify our purpose and drive future growth. Words Matter in Purpose Statements: Crafting a precise focus statement ensures it becomes a living guide, not just wall art. Storytelling Builds Culture: Leaders use stories to connect people to purpose, culture, and each other.