#294 Brandon Kim From Brevite: Building the Most Followed Backpack Brand Online

Welcome back to The Ecom Show, Budai Nation! Your go-to podcast for all things e-commerce—where we bring you actionable strategies, inspiring founder stories, and fresh insights to grow your DTC brand. I’m your host, Daniel Budai, and as always, I want to remind you to subscribe to the show and share it with at least one friend if you enjoy what you hear. We don’t run ads—our growth is 100% organic, and your support means the world. 🌱 In this episode, I’m joined by Brandon Kim, one of the co-founders of Brevite, a New York-based backpack brand that’s redefining functional, stylish, and surprisingly affordable carry gear. Started as a dorm room project in 2015 with his two brothers, Brevite has grown into a beloved DTC brand with the largest online following of any backpack brand—and it’s still bootstrapped! Tune in to hear more about: 👉The Kickstarter launch that raised $38K and helped kick off the brand 👉How Brevite found product-market fit and grew organically through reinvested cash flow 👉The shift from side hustle to full-time business and the importance of staying “close to the problem” 👉Insights on Meta and Google ads, organic marketing, and why influencer marketing didn’t scale for them 👉Brandon’s thoughts on expanding into traditional retail and corporate gifting with clients like Apple and Red Bull 👉Their approach to email and SMS marketing—and why many brands are still under-utilizing it 👉The process behind creating award-winning products, including their time spent in Vietnam learning directly from factory craftsmen 👉A lean, creative-first team structure and the pros and cons of agencies vs. in-house talent 👉Brandon’s #1 piece of advice for new founders: stay close to the problem 🛒 Check out Brevite’s backpacks and accessories at https://brevite.co/ Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it! https://www.thebudaimedia.com/top100-emails Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Click on the link below to learn more about us: https://www.thebudaimedia.com/ Check out some previous episodes: https://www.thebudaimedia.com/podcast Thanks for tuning in! Hosted on Acast. See acast.com/privacy for more information.