293: Ready to Use Podcasting as a Marketing Tool? Here's How

Send us a text In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs. Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action. We explore: Why Podcasting Still Works in 2025Darren"s shift from traditional marketing to digital content—and why podcasting stood outThe personal connection podcasts create by putting your voice in someone’s ear for 30–60 minutesWhy guesting is a great first step—and how to make the most of it with repurposing Getting Started Without the OverwhelmWhy podcasting today is more accessible than ever (you can start for under $200)Recommended low-budget tools like Zoom, Podbean, Riverside, and simple mic setupsThere are no hard rules—your podcast can be as short or long, polished or raw as you want Tackling the Tech and EditingDarren’s take on modern editing tools like Descript, iMovie, CapCut, and AI solutionsWhy you don’t need to edit every “um” and “ah”—natural is better than roboticStreamlining your workflow by editing video/audio together in one place Promotion: The Most Important PieceThe biggest mistake podcasters make (hint: not promoting enough!)Darren’s tips on ongoing podcast promotion using clips, snippets, quotes, newsletters, and moreTools he loves: Opus Clip, Canva, Riverside, ChatGPT for show notes and blogs Making Your Podcast Content Work HarderWhy podcasting creates five types of content: audio, video, images, quotes, and writtenRepurposing strategies to avoid “everything looking the same” on your social channelsDarren’s advice: creativity is a muscle—exercise it regularly to stay fresh and inspired The Business Value of PodcastingWhy podcasting saves time and amplifies your marketingBuilding trust, authority, and audience connection with consistent publishingHow podcasting helps you build relationships faster than a website ever could Darren’s No-Fluff AdviceYou’re already creating content—why not podcast and kill two birds with one stone?Use AI to save hours of editing and content creation timeDon’t chase perfection—launch with what you have and iterate Key Takeaways for MarketersPodcasting is more accessible, affordable, and effective than everImperfect action beats no action—just startPromotion is just as important as productionPodcasting builds trust faster than most marketing channels Whether you"re a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here