#293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales

In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe.   Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow.   In today’s episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the customer’s voice into processes, strengthening trust, and enabling scale. Nwamaka shares insights from leading sales across Sub-Saharan Africa, alongside the growing role of AI in personalization, decision-making, and adaptability.   Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe.     Timestamps: 00:00 AI's Impact on Sales Dynamics 04:04 Strengthening Communities Through Digital Platforms 08:57 Balancing Customer Experience and Platform Goals 11:37 Turning Customers into Advocates 14:29 Building Diverse Community Ecosystems 19:53 AI Revolutionizing Sales Industry 22:10 AI Enhancing Customer Experience Insights 25:40 Africa's Rapid AI Adoption 28:47 Enhancing Sales Through Training Tools 32:12 Share Your iTunes Review     https://www.linkedin.com/in/nwamakaudenigwe/  https://x.com/udenigwenwamaka?s=21 https://www.instagram.com/nwamakaudenigwe     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.