291: The Psychology of Marketing: How to Get More Clients Saying Yes

What if getting more clients or making more sales wasn’t left up to chance? Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology. Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets. What You’ll Learn In The Episode:  -> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing -> How to ethically influence your ideal clients without feeling pushy or manipulative -> Why not every sales asset needs all 7 principles and how to strategically select the right ones -> How to use reciprocity to build goodwill and create loyal customers -> Why liking and relatability can make or break your connection with your audience -> How to harness the power of social proof with testimonials, case studies, and reviews -> The secrets to showcasing authority in your business through awards, credentials, and experience -> How commitment and consistency can guide your ideal client step-by-step through your sales funnel -> The most effective ways to use scarcity to create urgency and drive action -> How to foster unity and build a sense of belonging in your community or audience -> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist