290: Why Is Strategic Marketing More Important Than Daily Posting?

Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience. Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world. The Reality of Modern MarketingHow the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really isWhy strategy must come before execution—every timeWhy good marketing isn’t fast, easy, or cheap (despite what TikTok says)The importance of learning not just what works, but what doesn’t, through experience Why Strategy Outweighs TacticsWhy posting daily doesn’t equal success—and what to do insteadThe critical role of identifying the real problem before jumping to solutionsWhy strategy needs time, patience, and a client who’s willing to trust the process The Unsung Hero: Project Management in MarketingHow project management skills like setting deadlines and stakeholder coordination are essential for executionWhy most marketing failures happen during execution—not strategy or planningTools and mindset shifts that help marketing professionals stay organized and deliver resultsJessie"s #1 project management tip: “You set the deadlines, so don’t stress them.” Key Takeaways for MarketersStrategy isn’t rigid—it’s flexible, iterative, and deeply rooted in understanding your audienceGood marketing is a process of learning, testing, adjusting, and being patient with outcomesExecution matters just as much as planning, and both need structure and deadlinesGive yourself grace—but don’t let it become an excuse Whether you"re a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it’s strategic, intentional, and adaptable. Connect with Jessie Fernandez: Website: https://jessiefernandez.com/ Instagram: https://www.instagram.com/soyjessiefernandez/ LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/ 🎧 Ready to ditch the marketing myths and learn how to build something that works? Tune in to hear Jessie’s insights and refresh your mindset on how real marketing success happens. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here