289: Can Media Appearances Boost Your Marketing Authority?

Send us a text Want to Get Featured on TV, Podcasts, or the News? Here"s How to Build Real Authority with Mitch Carson If you"ve ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you. Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas. We’re going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business. We cover: 🎯 How to Build Authority That Sticks • Why being featured on real TV trumps logos from press release sites • What separates a “nice person” from a recognized expert • Why a book is still your most powerful business card • The ascension model: podcasts, books, local TV → international visibility 📺 Landing Media Appearances That Matter • Why producers won’t book you unless you"re interesting • How to pitch with purpose and tailor your message to media calendars • Why preparation beats winging it (and what makes a great on-air guest) • How Mitch helps clients land TV spots with guaranteed placement 📈 Turning Publicity into Profit • The wild marketing campaign Mitch launched after 9/11 • How fax broadcasting (yes, faxes!) drove explosive sales • Why speed, relevance, and bold messaging still win • What Singaporean media looks for—and how U.S. TV helped open that door 💡 No-Fluff Marketing Lessons from the Field • Why legacy media still works—and how to leverage it • How to get your house in order locally before going international • What podcasting, newspapers, and old-school sales have in common • Why your biggest authority play is taking action before you"re ready Whether you"re a speaker, consultant, or coach ready to take your visibility to the next level, Mitch offers real strategies that separate you from the noise—without relying on gimmicks.“Authority isn’t something you declare. It’s something you prove—and broadcast intentionally.” – Mitch Carson Mitch Carson’s contact info and resources LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/ Website: https://www.mitchcarson.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here