288: 5 Mindset Missteps in Your Podcast Pitching and What You Need to Know

Send us a text In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead. If you’ve ever felt nervous about pitching yourself for podcast guest spots, or if you’re wondering whether podcast interviews are really worth it, this conversation is for you. 🔍 In This Episode, We Discuss: Common Podcast Pitching MistakesWhy the “spray and pray” method won’t get you bookedHow generic, non-personalized pitches land in the delete pileWhy not including specific topic ideas is a deal-breaker for most hosts Mindset Blocks That Keep You from Showing UpWhy being an introvert doesn’t disqualify you from being a great podcast guestWhat to do when you stumble, swear, or lose your place during an interviewHow to stop worrying about what people might think Getting Visible Beyond Social MediaWhy social media doesn’t count as getting in front of new audiencesThe difference between building brand equity vs. gaining visibilityHow podcast guesting gets you in front of highly engaged, loyal audiences The Power of Small PodcastsWhy small shows with the right audience often outperform big-name podcastsHow quality conversations with 10 ideal clients beat thousands of random viewsThe unexpected value of local or niche podcasts Tracking What WorksHow Christina uses a “Visibility KPI” to grow her businessSetting visibility goals that align with your time and stage of businessThe marketing lesson Christina learned from finally tracking her own data 💡 Key Takeaways for Entrepreneurs and MarketersPodcast guesting is a visibility strategy, not a vanity metric.Authenticity beats perfection. Life happens—hosts get it.Follow-up matters. Respectful persistence gets results.Pitch with purpose. Bring tailored topics and make it easy for the host to say yes.Track your outreach. Visibility only works if you measure it. ✨ Whether you’re a coach, consultant, creative, or service provider, this episode will inspire you to:Get out of your head and start pitchingFocus on real relationships, not follower countsShow up where your audience already is—in their earbuds. Are you ready to grow your business by getting heard? 🎧 Tune in now and learn how to pitch podcasts like a pro and build visibility that actually moves the needle. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here