287: How to use AI for Marketing Strategy

Send us a text How to Use AI for Marketing Strategy (Without Losing Your Voice) In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you"ve ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your strategy—you’re not alone. Kendra shares a refreshingly balanced take on using AI as a powerful marketing assistant, not a replacement. She walks you through her own process using her AI partner "Suzy Strategy," and how this dynamic duo transformed pages of chaotic meeting notes into a streamlined, strategic roadmap for a client. In this episode, we cover: AI Myths vs. RealityWhy AI won’t build your business from scratch (and that’s a good thing)The danger of unrealistic expectations (spoiler: it"s not a magic wand)What AI can do that saves you hours every week How to Use AI as a Marketing PartnerKendra’s real-life example of AI helping build a client strategyHow her AI partner “Suzy” helps identify patterns, structure ideas, and save timeWhy the last 10-20% of human input is what makes content exceptional A Practical Framework for Building Strategy with AIStart with what you know: your customers, their pain points, your insightsUse AI to prompt clarifying questions and surface blind spotsTap AI for research, trend analysis, and content structuringAlways refine and personalize: add your voice, stories, and expertise Key Takeaways for Marketers:AI is a tool, not a miracle. It’s a screwdriver, not the whole kitchen table.Use AI to amplify, not replace, your expertise.The best strategies come from a partnership between human insight and machine support. Whether you’re skeptical about AI or curious how to use it more strategically, this episode offers a grounded, practical approach to integrating AI into your marketing workflow—without losing your authenticity. If you found this episode helpful, share it with a fellow marketer or entrepreneur! Don’t forget to rate, review, and subscribe so you never miss an episode. 🎧 Imperfect Marketing — because imperfect action always beats perfect inaction. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I"ve got all your AI curiosities covered. It"s the perfect after-podcast snack for your tech-hungry brain. Watch here