#286 Thomas Gleeson from StoreHero: How to Scale Your Ecommerce Brand Profitably

Hi there, and welcome to The Ecom Show! I’m your host, Daniel Budai, and I’m so glad you’ve joined us for another exciting conversation about growing and scaling your ecommerce business. Each week, we bring you actionable insights from industry experts, so you can take your brand to the next level. If you haven’t already, please subscribe and share this episode with a friend—it helps us keep bringing you these amazing conversations! In today’s episode, I sit down with Thomas Gleeson, the CEO and Co-Founder of StoreHero, an innovative platform helping over 400 ecommerce brands gain clear financial visibility and maximize their profitability. Thomas draws on his extensive experience at Shopify, where he worked with ecommerce brands from six to nine figures, and shares incredible insights on improving your bottom line. Tune in to discover: ✅ The hidden financial pitfalls of ecommerce businesses and how to solve them. ✅ The importance of contribution margin vs. gross and net margins—and why it’s a game-changer. ✅ How brands can avoid overspending on ads while maintaining healthy growth. ✅ Why discounts should be used sparingly—and how to do it strategically. Thank you for listening to this episode! If you enjoyed it, please make sure to subscribe and leave us a review. Learn more about Thomas and StoreHero: LinkedIn:https://www.linkedin.com/in/thomas-gleeson StoreHero: https://storehero.ai/  Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game.Click on the link below to get your free copy: 👇 https://www.thebudaimedia.com/top100-emails Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Click on the link below to learn more about us: https://www.thebudaimedia.com/  Check out some previous episodes: https://www.thebudaimedia.com/podcast Hosted on Acast. See acast.com/privacy for more information.