280: Leading Well Through Crisis with Katherine Coble

In this episode of In the Loop, we’re discussing something every leader dreads but inevitably faces: crisis. Whether it’s sudden or a slow burn, how you communicate can make all the difference. So, how do you lead through a crisis? That’s where guest, Jennifer Dzwonar, comes in. Jennifer is a crisis communication expert with over 30 years under her belt at Borshoff. Listen for practical tips on leading through tough times, from preparing a crisis plan to communicating even when you don’t have all the answers. Additional Resources: Connect with Jennifer Dzwonar on LinkedIn Connect with Katherine Coble on LinkedIn Connect with Nikki on LinkedIn  Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways:  Internal communication should be the top priority in any crisis. Employees are often overlooked, yet they are crucial to managing the situation. Consistent messaging for internal and external audiences is vital in today’s connected world. The “mixed internal” communication approach ensures transparency. Trust is built long before a crisis hits—regular, honest communication strengthens this foundation. Timing matters: leaders must act swiftly in a crisis, providing accurate updates even if full details aren’t yet available. Pre-crisis planning is essential. Have a plan, practice it, and ensure your employees know it exists.