28. Why Is TikTok Entering The Publishing Industry?

Tiktok’s parent company, ByteDance, is launching a new publishing arm called 8th Note Press. What does this mean for people who were using TikTok to market their books? Is the new publishing arm going to focus on specific genres? And does this impact Indian authors and publishers in any way? Especially since Tiktok is banned in India? Is social media changing the way the publishing industry works? In this week’s episode, Aishwarya decodes these pressing questions that surround the latest development in the world of books and publishing.  Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals, she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and has previous experience in Zubaan Books and Simon and Schuster Canada.  LinkedIn: https://www.linkedin.com/in/aishwaryajavalgekar/ Email: aishwarya@boundindia.com Topmate: https://topmate.io/aishwaryajavalgekar Brought to you by Bound, a company that helps you grow through stories. Website: https://boundindia.com/ LinkedIn - https://www.linkedin.com/company/boundindia/ Instagram - https://www.instagram.com/boundindia/ Twitter - https://twitter.com/boundindia Produced by Aishwarya Jawalgekar Edit by Kshitij Jadhav