278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael Norton

What if I told you there's a secret weapon that can transform your leadership, boost team morale, and create a culture of peak performance? In this episode, Oliver Aust sits down with Professor Michael Norton, a renowned psychologist at HBS and author of The Ritual Effect: The Transformative Power of Our Everyday Actions. Professor Norton's research reveals the surprising impact of rituals – those seemingly small, repeated actions that hold immense meaning. They explore: How CEOs can use rituals to reinforce company values and vision The role of rituals in building trust and psychological safety Why the most effective rituals are often the simplest ones Packed with actionable insights and real-world examples, this episode is a must-listen for CEOs, leaders, and anyone looking to elevate their communication and create a thriving workplace culture. Find out more about Michael Norton at https://michaelnorton.com/. Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/