264. Mastering the Language-of-the-Brand: Insights from Rich Kozak on Strategic Branding

Mastering the Language-of-the-Brand: Insights from Rich Kozak on Strategic Branding In this episode, we sit down with Rich Kozak, a leader and expert in strategic branding, to explore his unique approach to maximizing the impact of businesses and professionals through branding. Rich insists on maintaining the integrity of the brand and never crossing the credibility line. He listens carefully to identify the heart of a brand and determine its potential footprint in the world. Through his masterful process, he helps businesses create a "Language-of-the-Brand" that enables them to take credit for their achievements and characteristics. We delve into the clean logic and process of preparing for digital marketing, a skill often missing among businesses but crucial for growth and setting themselves apart. Rich shares his decades of experience in assessing and defining brands, offering practical ideas to elevate their impact and effectiveness. Join us as we learn from Rich's rare skillset and gain insights on how to excel in branding and make a lasting impression in the digital age. RichBrands: www.richbrands.org  This Episode is Brought to You By: Click One Media