255: $40,000 Launch With Only 1200 Instagram Followers

Send us a text Have you been caught in the trap of believing you need thousands of followers to build a profitable business? Kelly Leardon, CEO of Walk Like Warriors, shatters this myth by revealing how she built a thriving coaching practice with fewer than 1,000 Instagram followers and consistently sells out her programs through genuine connection rather than viral marketing. The landscape of online business has dramatically shifted since the "golden age" of social media between 2020-2023. Today"s successful entrepreneurs aren"t those with the flashiest reels or largest follower counts—they"re the ones who nurture authentic relationships and deliver exceptional results. Kelly walks us through her journey from fractional Director of Operations to business coach, describing the pivotal moment when she received DMs from women seeking her guidance despite her tiny following of just 100 people. What sets Kelly"s approach apart is her unflinching commitment to serving her audience with substantial, educational content rather than chasing viral moments. She explains why one follower who discovers you through a personal recommendation is worth a thousand from a viral post, and how to build launch strategies that don"t depend on massive audiences. For entrepreneurs who struggle with time management (especially those with ADHD tendencies), Kelly shares her innovative "Time Mastery" system, complete with color-coding and themed days that accommodate women"s multifaceted thinking styles. Whether you"re just starting your business journey or feeling frustrated by slow follower growth, this episode provides refreshing permission to focus on depth rather than breadth. Kelly"s multi-five-figure launches with a modest following demonstrate that when you obsess over your audience"s success and create products that truly transform lives, conventional metrics become irrelevant. Her practical insights on nurturing waitlists, crafting effective launch sequences, and balancing work with family life offer a sustainable path to building a business you genuinely love. Ready to algorithm-proof your business and build success that doesn"t depend on social media whims? Grab your notebook and dive into this conversation that might forever change how you measure your business success. Website: https://walklikewarriors.com/   Connect with Kelly: Instagram: http://instagram.com/Walk_Like_Warriors   YouTube (launching in February): https://www.youtube.com/@Walk_Like_Warriors  Connect with Camille:  Website: CamilleWalker.co Instagram: @camillewalker.co More Episodes: Call Me CEO Podcast  Email: callmeceopodcast@gmail.com