25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment ***   Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (04:07) - What would be product-led growth and sales-led growth if they were a board game (09:07) - Cutting through the jargon  (13:01) - Breaking down product-led growth (16:42) - Breaking down sales-led growth (18:26) - When to choose between PLG or SLG (20:59) - Step-by-step guide with a sales-led company (30:25) - What is the most difficult scenario for a sales-led company (38:27) - The 4 categories of people you need to serve (40:34) - How to identify the key "aha" moment (59:27) - Summary (01:01:11) - Leah's top 3 resources *** → Buy my book: book.stfo.io → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘