#245: Why Laughter Connects ... and How To Use it for Business Success

Welcome to the Art of Value Whispering podcast Today I’m joined by Beth Sherman, a former comedian and keynote speaker on better engagement and communication. ‍ Beth’s love for comedy started young. She grew up in a humorous household and collected stand-up records from flea markets. Though she admired comedians, she didn’t see herself on stage and pursued a career writing for TV instead, working on major shows like The Late Show with David Letterman and Ellen. Encouraged by fellow writers, she eventually took the leap into stand-up, performing across the U.S. and even for military troops overseas.  ‍ Today, she helps professional speakers authentically use humor as a tool for connection and engagement. ‍ Join me in this episode as Beth shares how to use humour as a tool to create instant connection and engagement with any audience, and fuel your business success.   ‍ “A touch of humour boosts engagement, strengthens connections, and makes your message unforgettable.” - Beth Sherman ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ The rules of comedy and their business applications Balancing detail and humour in messaging The impact of humour on audience engagement Reframing humour for corporate communication How humour can make you and your message interesting and memorable How to strengthen audience’s connection through humour ‍ ‍ 💡 Ready to take action? ‍ Get Beth’s 15-page PDF guide to humor for speakers. Join the conversation in the Dream Clients Club community (free to join). ‍ ‍ “Humour in business fosters connection, builds trust, and makes clients feel valued—strengthening relationships and engagement.” - Beth Sherman ‍ About Beth ‍‍ She’s a speaker, a comedian and an Emmy award-winning comedy writer who's written jokes for the biggest names in entertainment.  An American based in London, she spends her free time trying to remember to drive on the left. ‍ ‍ Connect with Beth ‍  Website     LinkedIn ‍ ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.   Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.   Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. ‍ You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     ‍ ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > The Dream Clients Club ‍ You May Also Enjoy... How to Stand Out in a Crowded Market Why Less is More: The Power of Focusing on Your Ideal Clients The Secret to Simplifying & Scaling Your Business Unleash Your Confidence, Charisma, and Presence Scaling Your Business with Simple Processes ‍ ‍ > More Podcast Episodes ‍