243: The Anti-Design Trend: Doing Less (Visually) to Stand Out More

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value. In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book. What you’ll learn:Why adding “more” design can make your brand look cheaperWhat the “Science of Simplicity” isThe #1 principle to apply insteadHow to use size contrast to immediately improve your graphicsWhat to strip back in your design (fonts, colours, effects, and more) Timestamps Intro 0:00 Making everything simple 2:30 Thoughts on hierarchy 3:19 Don't use too many fonts 6:00 Don't use too many effects 6:26 Final thoughts 8:34 PSA 9:17 Watch on YouTube: https://youtu.be/CCA3QQbAsWw Read on the Blog: https://whitedeer.com.au/ep243/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio