242: The time & profit shortcuts to create a freedom‑first business

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too. Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you. What you’ll learn:Why your business model should start with “What does your niche want?” The trap of low‑ticket courses vs the power of high‑ticket offersThe “trash - trim - transfer” framework: how to reclaim time and scale your businessHow to map your energetics + lifestyle to your business modelBoundary setting, rhythms and the beautiful reality of working 25 hours a week on purpose Timestamps Intro 0:00 Interview 2:05 Wrap-up 41:27 ABOUT SHAY: Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations. Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development. Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness! CONNECT WITH SHAY: Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusiness Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked Hit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/ Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/ Watch on YouTube: https://youtu.be/DxQeWzmH_nQ Read on the Blog: https://whitedeer.com.au/ep242/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio