241: Why Rebranding Alone Never Works (Here's What You're Missing)

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum. We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of. What we cover:Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.The truth about rebranding: why it doesn’t always happen, even when you know designThe value of external eyes and accountabilityStrategic systems in Canva to save timeJessica’s tips for getting started Timestamps Intro 0:00 Interview 3:00 Wrap up 26:00 GET IN TOUCH WITH JESSICA: Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist Website: https://jessicahainesdesign.com Free Facebook Group: https://jessicahainesdesign.com/facebook Instagram: https://www.instagram.com/jessicahainesdesign ABOUT JESSICA: Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers. Watch on YouTube: https://youtu.be/EkyHfwRlIbY Read on the Blog: https://whitedeer.com.au/ep241/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio