241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs

Highlights from this week’s conversation include:Pedram’s Background and Journey in Data (1:13)Marketing vs. Data Engineering (2:30)Understanding Marketing Pressures (4:16)Attribution Models and Accountability (8:13)Balancing Marketing and Team Management (12:25)Introduction to Dagster Components (15:00)AI Integration with Data Engineering (19:05)Challenges in Data Support (22:05)Self-Service Data Access (26:07)AI in Data Management (28:25)Organizing Data in Technical Teams (31:25)Challenges in Real-Time Data (33:28)Final Thoughts and Takeaways (37:01) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.