#241: Marc Riccio, CEO of USA Lacrosse - Inside the Evolution of Lacrosse

Marc Riccio, CEO of USA Lacrosse, brings decades of sports business experience from leadership roles at the New York Jets, Lagardère Sports, and more. Now leading the national governing body for lacrosse, he’s focused on expanding the sport’s reach, driving innovation, and strengthening its presence across the country. Lacrosse is one of the fastest-growing sports in the U.S., and USA Lacrosse plays a central role in that growth. With over $300 million invested into development since its founding, the organization supports everything from youth leagues to Team USA. With a focus on inclusion, coaching education, and new formats like Sixes, USA Lacrosse is shaping the sport’s next chapter. USA Lacrosse was created in 1998 through the merger of eight grassroots organizations. That collaborative spirit still drives the mission today—especially as the sport eyes future Olympic inclusion and new global audiences. Chapters: 01:01 – Marc Riccio's Journey to CEO03:26 – The Growth of Lacrosse in the U.S.05:29 – USA Lacrosse's Role in the Ecosystem08:01 – Training and Development for Sixes Lacrosse09:50 – Addressing Specialization in Youth Sports12:07 – Commercialization and Integrity of the Game16:56 – Future of Lacrosse in College and Beyond19:52 – Emerging Leagues and Their Impact22:26 – Decision-Making in a Data-Driven World25:18 – Legacy and the Future of Lacrosse28:07 – Personal Growth and Mentorship Marc Riccio: 🏠Website: https://www.usalacrosse.com/magazine💼LinkedIn:https://www.linkedin.com/in/marcriccio21/Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.