238: Convert More Traffic Using Web Personalization - with Eric Melchor

EPISODE SUMMARY When software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy? Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an illuminating discussion about practical tips on personalizing your messaging to provide the best customer experience. Watch and immediately scale your customer retention and conversion rate in one go! PODCAST-AT-A-GLANCE Podcast: SaaS-Story in the Making Episode: Episode No. 238, "Convert More Traffic Using Web Personalization - with Eric Melchor" Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor Guest: Eric Melchor, Personalization Ambassador at OptiMonk and Podcast Host at Innovators Can Laugh TOP TIPS FROM THIS EPISODETry an Exit Intent Pop UpAlign Your Ads with the Right Landing PagePersonalize Your Messages on the SegmentGet a Mixture of Clients in Your TestimonialsUtilize Emails for your Testimonials EPISODE HIGHLIGHTSPersonalization Fosters Customer LoyaltyA Single Winning Message Does Not ExistVideo Testimonials are Powerful TOP QUOTES Eric Melchor [7:28] "But then a few seconds that trust in that brand has increased tremendously … Just based on where the person is. You don"t know anything else about them. But you know where they"re coming from. Let"s give them a really nice welcome here and a nice experience." [13:56] “You have different segments of customers … So no matter what you think is the winning headline, it"s not the winning headline for other segments that are maybe coming to your website and looking for your product." Matt Wolach [15:07] "You"ve got to make your stories or your case studies relevant… If you"re a small, you know, growing company and you see, like, Coca-Cola and Google on the– on the list of clients, you"re like, "Well, maybe they only serve the big ones." But also vice versa, if you"re one of the big Fortune five hundred, and you see little tiny companies never heard of, not gonna work either." [16:18] "Anybody out there who wants to see how I structure my testimonials you can go to mattwolach.com/reviews and you"ll see all the video testimonies. It"s video, video, video, video, video. Because you can"t fake that. And people see that they think that"s true. It"s real." LEARN MORE To learn more about Eric Melchor and OptiMonk, visit: https://www.optimonk.com/ You can also find Eric Melchor on LinkedIn at: https://www.linkedin.com/in/ericmelchor/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram