#236: Aaron Miller, Will Ventures - Venture Capital in the Arena of Sports & Culture

Will Ventures is an early-stage venture capital firm built on the belief that sports are more than entertainment—they’re a launchpad for transformative consumer brands, emerging technologies, and cultural movements. With a hands-on approach and a powerful network of athletes, operators, and technologists, Will Ventures invests where passion meets performance. Aaron Miller is an Investor at Will Ventures, focused on sourcing deals, evaluating opportunities, and supporting portfolio growth at the intersection of sports, media, health, and consumer. Before joining the team, Aaron held roles across some of the most influential organizations shaping global entertainment—from strategy at Netflix to business development at Manticore Games, and LATAM partnerships at the NBA. He also advised global brands during his time at Endeavor and earned his MBA from Stanford GSB after graduating from Harvard. Chapters: 02:44 – Aaron’s Journey into Sports and Venture Capital 05:26 – Overview of Will Ventures and Investment Focus 08:18 – Emerging Leagues and Investment Strategies 10:50 – Evaluating Founders and Opportunities 12:37 – The Rise of Creator-Led Brands in Sports 15:17 – Youth Sports: Trends and Investment Opportunities 18:04 – International Expansion and Future Outlook 20:50 – Closing Thoughts and Resources Aaron Miller: 🏠 Website: https://willventures.com/ 💼 LinkedIn: https://www.linkedin.com/in/aaron-miller-0ba47a78 Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/