234. The CFO as a Storyteller: Making KPIs Count with Matt Topham

Send us your thoughts In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making. Key topics covered:Matt’s unconventional journey to CFOThe realities of working as a fractional CFO and identifying clients ready for changeHow to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisionsWhy speed and imperfection often beat precision in fast-moving environmentsManaging cash, growth, and riskPractical tips for new CFOs on building meaningful KPIs and driving strategic clarity Links mentioned: Matt"s Linkedin Learn more about Practical CFO Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!