#234: Davyeon Ross, Co-Founder & President ShotTracker - Redefining Basketball Intelligence

ShotTracker is redefining how basketball is measured, experienced, and understood. Through a powerful combination of sensors and software, the platform delivers real-time stats on every shot, pass, and possession—helping coaches, players, scouts, and broadcasters make smarter decisions, faster. From youth gyms to elite programs, ShotTracker is building the future of in-game analytics and competitive intelligence.At the helm is Davyeon Ross, a seasoned tech entrepreneur who’s raised over $40M and led innovations across sports and enterprise software. With a deep understanding of product development, go-to-market execution, and strategic partnerships, Davyeon’s leadership has brought ShotTracker to the global stage—including deals with Spalding, Nike, and a legendary alliance with Magic Johnson. In this conversation, he shares what it takes to build lasting sports tech, the role of AI in player development, and how he’s thinking about the next frontier beyond basketball.Chapters: 03:00 – The Evolution of ShotTracker: From Concept to Product Suite06:05 – Navigating Challenges During the Pandemic08:52 – The Role of AI in Sports Technology12:01 – Future Aspirations: Expanding Beyond Basketball19:14 – Navigating Market Turbulence in Sports22:31 – Rebranding and Educating the Market27:49 – Leveraging AI for Player Development32:57 – The Magic Johnson Connection and Strategic Partnerships Davyeon Ross🏠 Website: https://shottracker.com/🔗 LinkedIn: https://www.linkedin.com/in/davyeonrossScott Garber: 🏠 Website: https://profluence.com🔗 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.