233: The $100 Social Media Shortcut That Could Save You 30+ Hours

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating. What we’re covering:Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three) Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price Bundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30day Or, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30day Timestamps Intro 0:00 PSA 2:08 Ingredient #1 4:47 Ingredient #2 5:18 Content Pillar #1 5:39 Content Pillar #2 7:04 Content Pillar #3 7:52 Content Pillar #4 8:46 Content Pillar #5 9:24 Ingredient # 12:45 Wrap up 13:50 Watch on YouTube: https://youtu.be/5UXvF86rkGA Read on the Blog: https://whitedeer.com.au/ep233/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio