232. Siew Ting Foo | Building Brands with Soul:

The World’s #1 Personal Development Book Podcast!   In today's episode, we have the pleasure to interview Siew Ting Foo, author of Building Brands with Soul: A CMO’s Journey to Humanizing Growth and Creating Lasting Impact. Siew Ting is a transformational business leader who has spent over 25 years helping companies like HP, Unilever, Mars, and Diageo build brands with soul. As a six-time Asia’s Most Influential and Purposeful CMO, she’s been at the forefront of human-centric marketing, driving growth through purpose and authenticity. In today’s conversation, we’ll explore what it really means to build a brand with soul, how to align company culture with brand purpose, and why human connection is more important than ever in the age of AI. Siew Ting shares her insights on mentorship, leadership, resilience, and the balance between creativity and data in marketing. If you’re a business leader, marketer, or just someone looking to create real impact, this episode is for you. We hope you enjoy this incredible conversation with Siew Ting Foo! To learn more about Siew Ting, buy her book , and other resources follow the links below: The Book: https://a.co/d/4wnP1l9 Website: https://soulforprofit.org/ https://www.linkedin.com/in/siewtingfoo/ ________________________________________________ Join the world's largest non-fiction Book community! https://www.instagram.com/bookthinkers/ The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!