#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape. Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and AI tools to deliver breakthrough campaigns in record time. 🔑 Topics Covered:The Beer Run Sprint model: 5-day campaign breakthroughs explainedReal case studies from Walmart to startup brandsAI tools and automation in agency operationsWhy curiosity and agility beat long-form planning cyclesBuilding brand systems that scale with speedFrom corporate social media to agency founder journeyThe future of productized agency services ⏰ Key Timestamps:3:41 – Leading Social at Walmart10:03 – Viral Moment: Walmart Yodel Boy13:14 – Beer Run Sprint Model Explained16:44 – Dinner Deserves Dinner Case Study24:01 – AI & Automation in Agency Ops30:00 – Productizing Agency Services36:53 – Curiosity & Creativity in 2025 🔗 Connect with Dana:Beers With Friends 📩 Subscribe and leave a review to stay updated with new episodes every week! 🎥 Full episode with timestamps available on YouTube and all major podcast platforms. Connect with Jason Hunt: Website: https://jayhunt.social LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Sponsor: https://chatello.ai