230. CFO Stories | Strategic Growth in Creative Industries – A CFO’s Perspective with Karla Smith

Send us your thoughts In this episode of CFO 4.0, host Hannah Munro chats with Karla Smith, CFO at Ogilvy UK, about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation. Key topics covered include:Karla’s career journey from audit trainee to CFOHow to succeed in senior finance roles with flexible hours and build mutual trust with your organisation.The role of finance in creative industriesBuilding financial literacy across teams through internal trainingApproaching talent investment and balancing short-term results with long-term value.Tips for new CFOs on strategic planning, effective delegation, and building strong CEO partnerships. Links mentioned: Karla"s LinkedinLearn more about Ogilvy Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!