#229 – John Gillham: AI Detection, Google's Updates & Content Authenticity

John Gillham is the founder of Originality.AI, a leading platform for detecting AI-generated content. In this episode, we dive deep into how AI detection technology works, Google's shifting stance on AI content, and what the March 2024 spam update means for marketers and content creators navigating the AI revolution. John built and sold a successful content marketing agency before launching Originality.AI at the perfect moment—right as ChatGPT exploded onto the scene. His unique perspective as both a former agency owner and AI detection pioneer gives us insider insights into how the content landscape is evolving and what strategies actually work in 2025. 🔑 Key Topics Covered:How Originality.AI detects AI-generated content with 96%+ accuracyGoogle's March 2024 spam update and mass de-indexing of AI-heavy sitesWhy hybrid content strategies (human + AI) are dominating SEOThe rise of AI Overviews and what it means for organic trafficWhy "humanizer" tools often fail and create more problemsPortfolio approach to business sustainability in seasonal marketsAI dependency concerns in education and copywriting 🔍 Episode Highlights:Real data showing human copy outperforms AI in LinkedIn engagementHow Google's AI content policies keep shifting (and why that matters)The hidden SEO risks most agencies don't know about AI contentWhy omnichannel branding beats pure SEO plays in 2025Practical strategies for staying compliant while leveraging AI tools Timestamps: 00:00 – Intro & John's Background01:36 – From Content Agency to AI Detection Pioneer 06:27 – Perfect Timing: Launching with ChatGPT's Rise10:05 – Google's March 2024 Spam Update Breakdown13:15 – SEO's New Reality: Fewer Clicks, Higher Conversions22:44 – Inside Originality.AI's Detection Technology28:28 – Why AI "Humanizers" Often Backfire32:04 – Data: Human vs AI Content Performance35:06 – AI in Education: Detection vs Reality 🔗 Connect with John Gillham:Originality.AI: https://originality.ai Connect with Jason Hunt:Website: https://jayhunt.socialLinkedIn: https://www.linkedin.com/in/socialmediaspeaker/Instagram: https://www.instagram.com/jayhuntofficialTikTok: https://www.tiktok.com/@jayhuntofficial 📩 Subscribe and leave a review to stay ahead of the AI and marketing curve. New episodes drop every week! Have you tried using AI for your content? What's been your experience with authenticity vs efficiency? Let us know in the comments.