228: Is Your Logo Doing Its Job? (Most Aren’t)

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job. In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials. What You’ll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properly Get your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass Intro 0:00 Business Award Story 1:27 Tip 1 3:55 Tip 2 5:25 Tip 3 6:55 Tip 4 8:07 PSA 10:11 Tip 5 10:52 Tip 6 11:07 Tip 7 11:42 Tip 8 11:57 Watch on YouTube: https://youtu.be/LvAdNyigY-g Read on the Blog: https://whitedeer.com.au/ep228/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio