225 Win Clients by Going the Extra Mile: Interview with John Dwyer

The greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results. John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one’s marketing needs to “wow” prospects, John’s consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week’s episode, John discusses the following: Why offering incentives for your customers is more effective than other common strategies, such as lowering prices – particularly when the incentives are based on a keen understanding of your target clientele The importance of surrounding yourself with positive people who ask “why not?” instead of “why?” and encourage you to never give up, regardless of the circumstances The 5 components of direct response marketing: highlight someone’s problem; aggravate that problem; offer the solution (buying from your business); provide proof, such as testimonials from other clients; and use a strong call to action To access a free digital copy of John’s Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.  To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com. To subscribe to The Mindset Game® podcast or leave a review, please visit https://apple.co/3oAnR8I.