223: What Worked Then Won't Work Now (How to Stop Marketing Like it's 2015)

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.Marketing today requires more platforms, more content, and more connectionCanva raised the bar, so your design strategy must be sharper than everPeople crave real community and connection with YOU, not a faceless businessConsistency builds brand recognisability and trustYou don’t need to do more, just get smarter with repurposing and design Intro 0:00 Looking back 1:12 What's changing 5:46 Comparing then to now 11:00 Tips to take away 15:49 Wrapping up 17:11 Watch on YouTube: https://youtu.be/vpJ39Fz--Lw Read on the Blog: https://whitedeer.com.au/ep223/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio