222: Turning Your Big Idea into Profit: A Guide to Building and Selling a Business

Ever wondered how quitting can lead to success? Tune in to discover the fascinating journey of Kaelynn Priest, a self-proclaimed professional quitter, who has mastered the art of leaving behind unaligned ventures to optimize her life for joy and profit. From her floral design beginnings to conquering Etsy with wooden baby gyms, Kaelynn"s story is a testament to the power of adaptability and strategic quitting. Her quest for the right balance between entrepreneurship and motherhood led her to sell her business in 2023, paving the way to empower other women through coaching. We dive into the challenges and triumphs of outsourcing production overseas, reducing costs while maintaining quality, and the constant battle of inventory management in e-commerce. Kaelynn shares her insights on transforming a product-based business into a lifestyle brand attractive to potential buyers, all while aligning with family priorities. The episode shines a light on the importance of a reliable broker during a business sale and the rewarding shift from product sales to coaching, where creativity and impact soar without physical constraints. The digital age opens doors to endless opportunities, and Kaelynn emphasizes the value of recognizing one"s unique genius to craft digital products and carve out a niche without a massive social media following. With encouragement to embrace marketing by sharing personal stories and offering genuine value, the episode guides listeners through the art of connecting with audiences authentically. It wraps up with strategies for utilizing networking and public speaking to nurture a small but engaged audience, proving that thoughtful engagement trumps sheer numbers every time. Join us as we uncover the secrets to transforming ideas into successful ventures and empowering women to lead with confidence. Website Link: https://www.kaelynnpriest.com/   Freebie Link: https://www.kaelynnpriest.com/calendar  Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/  Connect with Kaelynn:   IG Link: www.instagram.com/kaelynnpriest  Connect with Camille:  Follow Camille on Instagram: www.instagram.com/CamilleWalker.co Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast