#221 How Glasgow City FC Is Building the Future of Women's Football | Stef McLoughlin

Welcome to episode 221 of Sports Management Podcast. Today's guest is Stef McLoughlin, Head of Commercial at Glasgow City FC, the most successful women's football club in Scotland and one of the few elite clubs in Europe that is women-owned, women-led and fully independent. Get ready to learn about: Purpose-driven partnerships Building women's sport differently Why copying the men's game may be the biggest mistake women's football can make And much more!    Time stamps: 00:00 Intro 00:22 What makes Glasgow City FC different 01:27 Using football as a vehicle for social change 03:28 Why women's clubs shouldn't be absorbed by men's teams 06:38 Purpose-driven partnerships explained 07:32 Dog-friendly stadiums & inclusive fan experiences 09:57 How Glasgow City avoids sportswashing 12:58 The "messy middle" of women's football 14:48 Why comparing revenues to men's football is a mistake 18:05 Building women-led commercial ecosystems 25:07 Entering football as an "angry feminist" 31:49 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com