220: Write Copy That Sounds Like You and Sells with Lucy Bedewi

What if your words were the most overlooked part of your brand? In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.” If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you. Join today’s guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you. We cover:The difference between complimented copy vs converting copyLucy’s Venn Diagram approach to brand voice (it’s genius)How to find your differentiators (and actually SAY them)Tips for writing copy that feels personal without losing clarityCreative ways to understand how your audience wants to be spoken to Intro 0:00 Interview 1:56 Wrap Up 36:10 ABOUT LUCY BEDEWI: Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She’s known for her ability to connect the dots quickly and craft unique messaging angles that’ll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that’s easy to buy from. CONNECT WITH LUCY: Contact Form to Work With Me: https://www.mywritehandwoman.com/contact Instagram: https://www.instagram.com/mywritehandwoman/ Copy Roast: https://www.mywritehandwoman.com/copy-roast Use the code, SERIOUS takes $53 off Watch on YouTube: Read on the Blog: WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio